Social Media Manager

Company Description

Ledgar AI is building the future of bookkeeping for small businesses by combining AI technology with a simple, mobile-first experience. The platform helps founders, freelancers, and small teams track sales, send invoices, manage expenses, and monitor cash flow in real time, without needing accounting expertise. By replacing spreadsheets and complex tools, Ledgar AI offers a smart, intuitive way to record transactions, categorize expenses, and understand business data. The product delivers AI-powered insights and summaries so users can focus less on bookkeeping and more on growing their business. Ledgar AI is dedicated to making business finance fast, clear, and stress-free.

Role Description

This is a full-time, remote role for a Social Media Manager at Ledgar AI. The Social Media Manager will be responsible for building and managing Ledgar AI’s social media presence across key platforms.

Key responsibilities include:

• Develop and execute social media strategies to grow brand awareness, engagement, and community.
• Plan, create, and publish engaging content for founders, freelancers, small business owners, and startup audiences.
• Manage the social media content calendar across platforms such as LinkedIn, Instagram, X/Twitter, Facebook, and TikTok where relevant.
• Write clear, compelling captions, posts, threads, and short-form content that communicate Ledgar AI’s value in a simple and relatable way.
• Create or coordinate visual content, including graphics, short videos, reels, carousels, and product-focused posts.
• Monitor social channels, respond to comments and messages, and help build an active community around the brand.
• Support product launches, feature announcements, campaigns, and marketing initiatives through social media content.
• Track social media performance, analyze engagement metrics, and prepare regular reports with insights and recommendations.
• Test new content formats, trends, and campaign ideas to improve reach, engagement, and conversions.
• Collaborate with the product, design, and marketing teams to ensure content is accurate, consistent, and aligned with Ledgar AI’s brand voice.
• Stay updated on social media trends, platform changes, competitor activity, and startup/AI/fintech conversations.
• Help position Ledgar AI as a trusted, practical, and modern bookkeeping solution for small businesses.

Qualifications

• Strong social media skills, including Social Media Marketing and Social Media Optimization (SMO).
• Excellent Communication and Writing skills, with the ability to adapt tone and style for different audiences and platforms.
• Experience with Content Strategy, including planning content calendars and aligning social content with broader marketing goals.
• Familiarity with analytics tools (e.g., native platform insights, Google Analytics, or similar) and data-driven optimization.
• Proven experience managing brand social media accounts, preferably in SaaS, fintech, or startups.
• Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines.
• Understanding of small business or freelancer needs; passion for helping entrepreneurs is a plus.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.

What We Offer

At Ledgar AI, you’ll join an early-stage, fast-moving startup building practical AI tools for small businesses across Africa and global markets. This is an opportunity to do meaningful work, shape the voice of a growing product, and grow with the company from an early stage.

Benefits include:

• Competitive monthly pay: ₦250,000 – ₦300,000, based on experience and fit.
• Remote work environment: Work from anywhere while staying connected with a collaborative, ambitious team.
• Equity opportunity: Eligible team members may receive equity, giving you the opportunity to share in the long-term growth of Ledgar AI.
• Paid leave: Enjoy paid time off to rest, recharge, and maintain a healthy work-life balance.
• Career growth: Take ownership of social media strategy and grow into a broader marketing, brand, or growth leadership role as the company expands.
• Global startup exposure: Work on a product designed for small businesses across multiple markets, with the opportunity to build experience in SaaS, fintech, AI, and startup growth.
• Creative freedom: Bring fresh ideas, test new content formats, and directly influence how the Ledgar AI brand shows up online.
• Direct product impact: Work closely with the founding/product team and see how your content helps attract users, educate customers, and grow the business.
• Learning and development: Gain hands-on experience in AI, bookkeeping technology, content marketing, community building, and startup operations.
• Supportive team culture: Join a practical, mission-driven team focused on building useful tools for entrepreneurs and small businesses.

If you’re excited about social media, startups, AI, and helping small businesses grow, we’d love to hear from you.